Chelsea Football Club today announced a strategic partnership with NAVER, a leading digital platform in South Korea. This collaboration marks the launch of Chelsea's first official NAVER TV channel, where exclusive content will be showcased on NAVER Sports.
This new venture represents a significant milestone for Chelsea, as the club continues to expand our global reach and connect with fans worldwide. The official NAVER TV channel will offer supporters in South Korea an array of content, including behind-the-scenes footage, match highlights, and interviews with players and staff. Recognising South Korea as a key international market, Chelsea is dedicated to engaging our passionate fanbase with tailored content on NAVER, bringing Korean fans closer to the club than ever before.
Phil Lynch, chief digital officer at Chelsea Football Club, said: ‘We are delighted to introduce our Chelsea channel on NAVER TV, which underscores our commitment to providing Korean fans exceptional access to exclusive club content. Our partnership with NAVER’s cutting-edge platform allows us an extra avenue to offer unique content to connect more deeply with our passionate fans in South Korea – allowing them to get closer to the club and our players.’
NAVER Sports, known for its comprehensive sports coverage and user engagement, is the ideal platform for Chelsea’s new digital content channel in South Korea. The partnership highlights both the club and NAVER’s shared commitment to offering diverse and high-quality content to fans globally.
‘We are thrilled to embark on this strategic collaboration with Chelsea,’ said head of sports at NAVER, Joo Kun Bum. ‘We look forward to bringing Chelsea’s dynamic content to our users and strengthening the connection between the club and its supporters in South Korea. This collaboration is a testament to our dedication to enhancing the sports content landscape.’
NAVER is a technology, service and content platform with over 50 million daily active users. NAVER Sports, as one of the main content verticals of NAVER, is used by over 4.5 million daily active users. NAVER Sports offers the most up-to-date sports news, match fixtures and stats, Clip (NAVER's short-form content service), and long-form videos.
Through this content partnership with Chelsea, Blues fans in Korea will now be able to watch match highlights and behind-the-scenes content on NAVER Sports, and connect with fellow fans through NAVER's OpenTalk chat community and MY TEAM.