Fresh from a domestic treble-winning and unbeaten campaign, Chelsea FC Women announces British brand D.LOUISE as the club’s first official jewellery partner, bringing purposeful, tarnish-free pieces to fans and players alike.
Founded in 2021 by Olivia Jenkins, D.LOUISE was born from personal loss and transformed into a brand of strength and purpose. After the passing of her mother, Deborah Louise, Olivia created D.LOUISE to offer jewellery that is not only beautiful but enduring - designed to carry people through life’s toughest and most transformative moments.
Created to be worn through work, travel and exercise and made from durable, waterproof materials built to be resilient, D.LOUISE jewellery is timeless and designed for life. From the 2025/26 season, fans will be able to purchase unique co-branded jewellery and attend watch parties co-hosted to support women’s sport this summer.
Players will wear lines from D.LOUISE on arrival at matches next season at Stamford Bridge, and at the Player of the Year Awards.
More than a collaboration, the partnership is a meeting of shared values with strength and purpose defining both D.LOUISE and Chelsea Women, on and off the pitch. A symbol of stability, movement and staying in the game, the jewellery created by D.LOUISE will represent both brands’ commitment to purpose and perseverance. More than just a jewellery brand, D.LOUISE is driven by and centred around resilience, emotional strength and lived experience.
Giulia Mazzia, commercial director for Chelsea FC Women, said: ‘We are thrilled to welcome D.LOUISE to the Chelsea FC Women family. Their story, mission, and the emotion behind their jewellery aligns so naturally with our team’s spirit; winning with pride, always showing up with heart, and – being female-founded - celebrating women. We are excited to create a product that fans can buy as a lasting memory of Chelsea Women.’
Olivia Jenkins, founder of D.LOUISE, added: ‘This partnership means so much to me personally. D.LOUISE was created in memory of my mum, as a way to turn pain into purpose and create something strong, lasting, and full of meaning. To now align with Chelsea FC Women, a team that embodies that same resilience and heart, feels incredibly powerful. We’re not just creating jewellery, we’re telling a story of strength, of showing up, and staying in the game, no matter what life throws at you.’
Further information on the collaboration and when fans can see exclusive jewellery designs will be shared across Chelsea Women social channels soon.