Our new home kit for 2025/26 was launched to great acclaim on Friday morning, with the campaign video already attracting millions of views online - but did you notice all the nods to Chelsea’s history and culture in it?!
The Blues’ new kit pays homage to our heritage and reflects our cosmopolitan and trailblazing London home, along with the work the club does in our local community. Several London landmarks are woven into the shirt, which features the classic Chelsea blue paired with a brighter shade.
The launch video showcases the capital’s evolving energy and Chelsea’s historic past, with the likes of Suggs from Madness and modern music stars Central Cee and Ife Ogunjobi making cameo appearances.
Scattered throughout the video are ten gems, some of which even the most hardcore Chelsea fans might fail to notice. Watch the video below and see if you can spot them all, before checking out the full list further down this page, provided in chronological order!
It was at this exact second - 87:51 - that Didier Drogba’s header hit the roof of Manuel Neuer’s net to keep our 2012 Champions League hopes alive. Drogba would complete the job about 45 minutes later by scoring the winning penalty and earning the club’s first triumph on domestic football’s biggest stage.
Central Cee might be told the traffic is ‘madness’ but thankfully Suggs, the lead vocalist of ska and pop band Madness, and a huge Chelsea supporter, is on hand to weave through the traffic in his black cab!
Suggs’ number plate is one of the more obvious additions! It recognises our initials and the year of our foundation.
The cafe where Moises Caicedo and Cole Palmer are eating is named after our most prominent chant. Carefree, wherever you may be!
When asked what his favourite sandwich was earlier this year, Cole Palmer chose a jam one. A great choice, I’m sure you can agree, and he receives ‘his usual’ in the Carefree Cafe.
Palmer earns a second stamp on his London’s First, London’s finest Carefree Cafe loyalty card. We have won the Champions League twice, after all!
A handshake just outside the Butcher’s Hook pub opposite Stamford Bridge goes on for an awkwardly long time and is somewhat overzealous. We hope former Blues managers Thomas Tuchel and Antonio Conte are looking on and laughing!
This baby is a future chant starter, no doubt! It utters the calling card of another iconic Chelsea song. A True Blue indeed.
When Marc Cucurella checks his hair in the mirror, he sees another cult Chelsea defender with long curly hair looking back at him: David Luiz, star of many a kit launch video in the past!
As the video draws to a conclusion and the atmosphere ramps up around the Bridge ahead of kick-off, the party is well and truly underway in Bridged. It’s a community hub celebrating football, fashion and music - and fittingly located in a house in the middle of a street overlooking Stamford Bridge!