Legends/ASM Global are the world’s premium live events company and bring with them a wealth of expertise to deliver an innovative, world-class food and beverage experience at Chelsea for our fans. As a club our priority is to ensure that the match-day experience at Stamford Bridge and Kingsmeadow is of the highest quality for our loyal supporters across the stadium, and this new partnership will help to deliver on that.

This partnership, beginning at the start of the 2025/26 season, will also bring a fresh approach to our hospitality catering at Stamford Bridge with Legends/ASM Global supporting the club to deliver the best premium experience in Club Chelsea’s suites and lounges.

Bonnie Rolfe, venue director at Chelsea FC, said:

‘As a club, we are committed to excellence in everything we do. We want to ensure the match-day experience for our fans at Stamford Bridge and Kingsmeadow meets that ambition with a world-class food and beverage offering. We are looking forward to working with Legends/ASM Global to deliver on this and ensure Chelsea’s stadium catering is second to none.’

Chris Bray, Legends/ASM global president, Europe said:

‘We are delighted to partner with Chelsea FC and bring our expertise and passion to the club. In this new and exciting partnership, we are going to bring a fully open and transparent approach to the commercial relationship. The synergies that we can leverage from our newly combined Legends and ASM Global teams means that we are well aligned with the team at Chelsea FC whose vision and expectations for innovation and elevation in this space matches ours. This fresh, industry approach makes this partnership all the more meaningful, and we’re incredibly excited and ready to get to work with one of the most prestigious clubs in European football.’

Chelsea FC would like to thank Levy for their partnership and contribution in delivering an excellent service over the last two decades. Our particular thanks goes to the dedicated Levy team for all their passion and hard work over the years to make match-days and events special for fans, guests and staff alike.