Chelsea are excited to announce that our 2023/24 season home kit is now available to buy.
The shirt, which was worn on the pitch during our opening game of the season, with no 'front of shirt' branding, will be available to buy worldwide from 23 August. However, we are delighted to offer fans early access, to buy the shirt from today, via our Megastore at Stamford Bridge and our online store.
If a 'front of shirt' partner is subsequently announced in the future, fans will have the opportunity to purchase this version via our Megastore or online store. Unfortunately, we cannot offer fans the opportunity to return blank shirts for partner branding to be applied post-purchase.
West is best
The home Nike kit for the 2023/24 season features a classic design with white added to the blue, the glory of 1997/98 is celebrated in style.
That was a season of European triumph for Chelsea as the UEFA Cup Winners’ Cup was captured with the likes of Gianfranco Zola, Dennis Wise, Roberto Di Matteo and many other club legends in the side. The League Cup was won as well and at the start of the following season, so was the UEFA Super Cup, all those finals under the management of the great Gianluca Vialli and all played wearing the same iconic shirts.
The new design for ‘23/’24 remembers that special past while additional gold detail, including an iridescent crest, highlights the prestige and glamour of the famous King’s Road in the ’90s. Shimmering in gold, the lion roars on the shirt - symbolic of Chelsea’s prestige and history.
While changes take place at the club, the pride stays the same. Interior shirt detail nods to exactly this - Chelsea FC remains the ‘Pride of London’.
Keeping it cool
The new kit is formed from Nike Dri-FIT ADV, an advanced technology that brings fit and fabric innovation together to help keep the modern player drier for 90-plus minutes. The breathable FIT ADV weave ensures sweat evaporates, helping you stay cool and light to power through to the final whistle.