Chelsea’s 120 years are packed with key sporting moments that reflects our club’s deep London roots and its global creative influence – and to celebrate six of the best, we have asked world-class designers to reimagine iconic items from those times gone by.
Blues fans everywhere, who can purchase the new Reimagined Icons now, will recognise the famous themes but also see them pushed forward. You can trace our history through what we wore but this fashionable clothing and jewellery does not live in the past.
We are football’s pioneers, fuelled by London’s creative spirit, and we have uncovered six iconic items from moments in our history - each with a story that has shaped us. And now a new generation - six London designers - has taken them forward, not to repeat history, but to reimagine it.
1906 Royal Blue Crew
Raphaelle Moore is a Chelsea fan who has brought her deep love for the club to the collection, selected as a consultant to curate the designer line-up and drawing on her industry experience at Fashion East. She led the project from concept to completion, acting as the bridge between the club and the creatives, and contributing as a designer herself by reimagining one of the archive pieces.
That first Reimagined Icon is inspired by the early CFC years – when the Blues first became royal blue. Raphaelle takes a vintage home kit worn for five years and brings that enduring identity bang up to date by creating the 1906 Royal Blue Crew.
Ted Drake Bomber
A streamlined blazer once sported by our players is symbolic of the reinvention and rejuvenation of Chelsea begun by Ted Drake and taken on by his successors. Steve Bryden, who has decades of experience in his creative field, turns the blazer’s theme into streetwear with Chelsea badges, monograms and ciphers to the fore. It is called the Ted Drake Bomber.
Renaissance Track Jacket
The third Reimagined Icon, the Renaissance Track Jacket, merges high-end tailoring with the movement of sport. This vibrantly coloured design takes on the 1990s track jacket from Chelsea’s ‘Italian Renaissance’ era that so thrilled all who watched on.
Gianluca Pullover
From streetwear giant Stüssy to working at Yeezy and now IDA, Jordan Vickors operates at the crossroads of fashion, football and youth culture. He continues to shape the visual language of a new generation and reimagines the distinctive Gianluca Vialli pullover, worn by the iconic Chelsea manager during the turn-of-the-millennium FA Cup victory at Wembley.
Kings of Europe Jersey
This celebrates another momentous victory, this time thanks to the design work of Gabriel Pluckrose. He is a leading creative force behind cult skate brand Palace and brings a new energy to the 2012 shirt sported by Roberto Di Matteo the night he masterminded Chelsea to become champions of Europe.
Champions’ Rings
Our final Reimagined Icon adds jewellery to the range. Becky Gordon first teamed up with Chelsea by winning our Blue Creator Fund which boosts young creatives. With her Champions’ Rings, she reimagines the piece she herself originally designed in 2024 along with the legendary Emma Hayes, when she wanted a ring to present to her players at the end of her historic reign as Chelsea Women head coach.
Six designers. Six defining moments. Six reimagined icons.
This collection is a limited edition and is in our online store and Stamford Bridge Megastore now. Don’t miss the chance to own a reimagined piece of Chelsea history.