The annual August event held in the north of the Royal Borough of Kensington and Chelsea is Europe’s biggest street party and the leisurewear now on sale brings together the movement of our game, energy of the street and sound of the carnival that is celebrating its 60th anniversary this summer and takes place this coming weekend.

• Click to shop the Rooted in Rhythm range

Rooted in the culture, community and creativity that connect our club to its home

The collection proudly displays the Chelsea Roots emblem across the clothing. Chelsea Roots was launched in October 2025 with the mission of celebrating the cultural diversity across the club, building awareness of key issues and creating allyship with underrepresented backgrounds across football.

The Rooted in Rhythm range marks a significant moment of that mission – allowing our strong ethos of inclusion to ripple from the centre of how the club operates, reaching our fanbase, our local communities and beyond.

Football has its rhythm. The London streets have theirs.

The Carnival Statement Jersey, Carnival Tee-Shirt, Carnival Sweatshirt and Carnival Track Jacket that make up the collection all showcase bold colouring, flowing lines and striking silhouettes travelling across the garments with typography and pattern unfolding from every angle.

The Rooted in Rhythm Collection celebrates the rhythm of football and pulse of the neighbourhood as the unique history and colours of west London and carnival unite. It is available now, in perfect time for carnival, from the Megastore at Stamford Bridge and via our online store