Chelsea Football Club has today entered into agreement with Spring Media for exclusive worldwide distribution rights on Chelsea TV content.
Spring will take over global licensing responsibilities for the international programme block, including all Chelsea matches, press conferences and behind-the-scenes programming and archive features for the next three seasons.
The relationship will ensure Chelsea’s international reach continues to grow, delivering our best video content into the homes of Blues fans everywhere.Guy Laurence, Chelsea Football Club CEO, said: ‘Increasing engagement with our supporters is key to the club’s continued global growth. Providing fans access to video content is an important element of this and we are pleased to be working with Spring Media to maximise our international reach and connection with our fanbase.
‘Spring has great expertise in media rights and distribution and we see them as the perfect partner to help satisfy the huge appetite for Chelsea’s fantastic video content all over the world.’
Jose Moreno, partner at Spring Media, added: ‘We are very excited to initiate cooperation with Chelsea FC - one of the world’s leading football clubs and the current UEFA Europa League title holder.
‘We will focus all of our resources across rights licensing, production, media management, content creation, and digital distribution to expand into untapped markets globally while raising overall revenue across traditional broadcast as well as social- and digital media platforms.’