After our recent The Pride of London range launched before our Carabao Cup final meeting with Liverpool, we felt it was time to explore the meanings behind the unique design.

The range is made up of a collection of present and former Chelsea badges fused together to create this fantastic and fresh look - which is on sale and available to you now!

Five badges from the distant past to the present day combine to make up an eye-catching prominent pattern and with a close look, you will spot the Percy the Pensioner badge that appeared on the matchday programme in our first half-century, the simple CFC monogram that had its day in the mid-1960s, and three versions of our much-loved lion crest, all woven together for a contemporary take on west London style from down the decades.

You’ve heard of all these badges, but what’s the meaning behind each one? Here, we’ve dug a little deeper to find out more!

Shop The Pride of London range today!

Continuing our look into the history books, today's offering delves into our links to our...

The history:

  • Adopted in 1986 to coincide with the club manufacturing our kit in-house and launching the Chelsea Collection range of clothing. By introducing a new badge, chairman Ken Bates was able to copyright it easily to protect its use.

  • Retained the lion that had become synonymous with the club while adding the CFC initials.

  • The crest remained largely the same until 2005, but did feature different colours - including red from 1987 until 1995 and yellow from 1995 until 1999.

Key moments:

  • That era saw the arrival of Ruud Gullit, Gianluca Vialli, Glenn Hoddle and Gianfranco Zola to name just a few.

  • The badge saw plenty of trophy success in the 90s including the 1997 FA Cup, 1998 League Cup, 1998 Super Cup, 1998 Cup Winners' Cup and 2000 FA Cup.

  • The club reached the pinnacle of European football – playing in the UEFA Champions League for the first time - with the badge emblazoned on our shirt in 1999/2000.

Don't miss out!

Shop The Pride of London range today!