After our recent The Pride of London range launched before our Carabao Cup final meeting with Liverpool, we felt it was time to explore the meanings behind the unique design.

The range is made up of a collection of present and former Chelsea badges fused together to create this fantastic and fresh look - which is on sale and available to you now!

Five badges from the distant past to the present day combine to make up an eye-catching prominent pattern and with a close look, you will spot the Percy the Pensioner badge that appeared on the matchday programme in our first half-century, the simple CFC monogram that had its day in the mid-1960s, and three versions of our much-loved lion crest, all woven together for a contemporary take on west London style from down the decades.

You’ve heard of all these badges, but what’s the meaning behind each one? Here, we’ve dug a little deeper to find out more!

Shop The Pride of London range today!

Continuing our look into the history books, today's offering delves into our links to the lion badge....

The history:

  • The original Lion badge was adopted by the club following the arrival of Ted Drake as manager.

  • The design was based partly on elements from the coat of arms of the Metropolitan Borough of Chelsea.

  • There were several changes to the badge across the following years, including a short-lived crest using only the CFC initials - which also features within The Pride of London range.

  • It would remain part of the Chelsea furniture for over 30 years, and eventually would become part of the inspiration for our current club badge!

Key moments:

  • Winning the title in 1955.

  • Lifting the FA Cup against Leeds United - tonight’s opponents - in 1970.

  • Becoming European Cup Winners’ Cup winners a year later by defeating Real Madrid.

Did you know?

  • It was the first Chelsea badge to ever be worn on our shirts!

Don't miss out!

Shop The Pride of London range today!