ART OF is a fan-led brand that taps into the moments that define the fan experience and the culture of fan communities. Freshly on sale in our online store and the Megastore at Stamford Bridge are two designs of t-shirt and two hoodie designs, each with a distinctive Chelsea feature on the front.

For the Chelsea Pickles T-Shirt, which is available in white, it is ART OF’s mascot Pickles the Bear wearing an all-time classic home shirt from the mid-1980s, ensuring you can carry the pride of Chelsea's legacy wherever you are.

The colour changes to navy blue for the Chelsea Classics T-Shirt with two iconic home jerseys and two famous away strips in a high-quality print, perfect for marking yourself out as a true fan wherever you are.

It is a celebration of our past kits that is repeated on the navy Chelsea Classics Hoodie on which the embroidered design depicts those four shirts from the team's history, drawing on decades of Chelsea heritage to create a truly standout design.

Completing the range unveiled today, the Chelsea Stadium Hoodie celebrates Stamford Bridge with an intricately embroidered depiction of our home ground.

Given fans are behind these ideas, keeping them under wraps has not been the easiest.

‘I've been Proper Chels since before I knew what that meant,’ says Kelvyn, the Head of Brand for ART OF.

‘Growing up in south London, football was never just something you watched. It was who you were.

‘This collection is the first time the worlds of ART OF and Chelsea FC have properly met. Not a partnership dreamed up in a boardroom. One built from actually growing up in the stands, expressing what it means to be a Blue, and now getting to make something with the club I've supported my whole life.

‘Every piece here carries that with it. Official Chelsea FC merchandise, delivered by someone who's lived every moment of life at Chelsea in Matthew Harding Lower.’

• Click to shop the Chelsea FC Collection by ART OF or visit the Stamford Bridge Megastore