Challenging, engaging and delivering

The Chelsea Foundation’s Edge of the Box Club, in association with sponsor Delta Air Lines, recently hosted an event at Stamford Bridge aiming to help young people find pathways into employment, further education and volunteering.

Working alongside the established Premier League Works programme, which looks to positively change the lives of 16- to 24-year-olds, the event was attended by young people representing eight clubs.

As well as those representing Chelsea; Tottenham Hotspur, Crystal Palace, West Ham United, Leicester City, Queens Park Rangers, Southampton and Fulham all attended the event. Each group was set several challenges throughout the day and had to formulate different social media strategies to deal with on behalf of their club.

The event finished with an opportunity for each club to present their social media strategy to the Premier League. Fulham Football Club Foundation came out on top and were rewarded with vouchers and a new Premier League football.

Chelsea Foundation employability and enterprise manager Carl Southwell said: ‘This is part of a series of alternative Edge of the Box Clubs that will see us focus on different groups of people and different industries.

‘It has been a great chance to work alongside fellow football clubs as well as Google Garage and Salesforce.

‘We had almost 100 young people from eight different football clubs at Stamford Bridge, learning about how to build social media strategies for real-life football challenges.

‘It was challenging, engaging and delivered skills that businesses require.’

Programmes executive at the Premier League, Ross McKinley, said: ‘The event was a real success and provided real-life business scenarios that football clubs have to deal with through social media every day.

‘We will be hosting spin-off Edge of the Box Clubs over the next six months to support more people in business skills, the start-up mind-set and innovation.’

Click for more information on our Delta Air Lines Edge of the Box Club or other education programmes within the Foundation